For the filing trademark, there are a variety of reasons that the CTMO might reject a trademark application. These reasons include (but are not limited to):
1. A mark will be rejected if it is identical with or similar to the State name, national flag, national emblem, military flag, or decorations, of the PR. China.
2. A mark will be rejected if it is identical with or similar to the State names, national flags, national emblems or military flags of foreign countries. 3. A mark will be rejected if it is identical with or similar to the flags, emblems or names, of international intergovernmental organizations. 4. A mark will be rejected if it is identical with or similar to the symbols, or names, of the Red Cross or the Red Crescent. 5. A mark will be rejected if it relates to generic names or designs of the goods in respect of which the trademark is used. 6. A mark will be rejected if it has direct reference to the quality, main raw materials, function, use, weight, quantity or other features of the goods in respect of which the trademark is used. 7. A mark will be rejected if it has the nature of discrimination against any nationality.
8. A mark will be rejected if it has the nature of exaggeration and fraud in advertising goods.
9. A mark will be rejected if it is detrimental to socialist morals or customs, or having other unhealthy influences.
10. A mark will be rejected if it is likely to cause confusion, mistake or deception with a mark already registered with the CTMO.